If you’re over 45, you know the feeling: the beauty industry is screaming ‘anti-aging’ at you, while the wellness world feels like it’s designed for someone twenty years younger. Your sleep is changing, your skin has new needs, and your energy isn’t what it used to be—but you aren’t looking for a ‘quick fix.’ You’re looking for a vibrant path forward.

I’m Cherie (and 56!), and I created Shop Cool Stuff Online to be the filter for the noise.

Think of this as your digital magazine and curated shop in one. I spend hundreds of hours researching the science and testing the quality of top online marketplaces to find the ‘hidden gems’ that actually work for our stage of life. From cooling textiles that reclaim your sleep to gentle, effective skincare and vitality-boosting rituals, every item here is hand-picked to help you feel like the best version of yourself.

No fluff. No gimmicks. Just the cool stuff that actually makes life better.